Beware of Filter Bubbles – Eli Pariser

Eli Pariser gave this TED talk in 2011, and yet watching it for the first time in 2016, I feel like nothing has changed. If anything, the landscape of filter bubbles has grown and the internet is increasingly being edited down for each person.

The mediated world is so diverse and consists of many platforms. Many of these platforms such as Google, Facebook and Netflix continue to tailor their content specifically for each user. As the media scopes have changed, there has been a splintering of the media.

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Its important to add that this is a bigger problem when you realise that this is happening in a world where media is everywhere and can be overlooked, almost invisible. Without realising that the filter bubbles are becoming narrower, people are going to be without information that they need to grow their thoughts and opinions.

All of this means that the filter bubbles around us are growing smaller and thinner and less content will reach us. Like Pariser said, the internet is showing us what it thinks we want to see rather than what we need to see.

I will end on Eric Schmidt’s quote, also featured in the video above, as it is still a prevalent thought.

‘It will be very hard for people to watch or consume something that has not in some sense been tailored for them.’

Rachel Measures

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