Do your research! By knowing your information and facts, you can avoid embarrassing mistakes. Research previous interviews and make sure you know their name.
Ask open questions and remember the 5 W’s: Who, What, Where, When, Why and How. How allows people to give well-rounded answers, avoiding just ‘yes’, ’no’ answers.
Listen and ask follow up questions: It’s good to have questions prepared but be willing to go off script if your interviewee mentions something interesting.
Establish a rapport with your interviewee and stay relaxed. Approach your interview like a friendly chat.
Before you finish, clarify any facts, or points you’re unsure of.
Your final question should be ‘Is there anything you would like to add?’ This gives your interviewee a chance to add something that your questions didn’t allow for.