Introduction to ‘Media Texts and Genres’

Understanding the Mechanics of Media Texts

  • All media texts are deliberately constructed.
  • Is identity manipulated by the media? It forces us to adapt certain styles by representing only specific items in a certain way. The media always follows the trends. However, it could be argued humans have always been like this, but the media just exaggerates and increases these effects.210235_1
  • Sport creates a product and manipulates us into buying. Experts give analysis on the game which, in its simplest form, is a sales pitch selling the product further.
  • In the X-Factor, the sob stories sell.

Media Texts and Genres

  • It’s about understanding the mechanics of media texts, from text messages to blockbuster films.
  • Its about how they work and why they have such an important place in our ordinary everyday lives.
  • The world is saturated by media messages; some aim to inform us, entertain us, make us laugh or cry, even manipulate us.
  • All of these messages are constructed.


Key Module Questions

  • How are media texts constructed?
  • What critical tools, theories and approaches already exist to help us understand the mechanics of media texts?
  • Why are media texts so important to our everyday lives?
  • Why do we often look to media texts as a means of understanding ourselves and the world around us?

This module allows us to think critically about the world we live in and how our lives are affected by media content.

I do not own the above images, they are from: and

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