Rhetoric

 

What is Rhetoric?

  • Rhetoric is the construction and manipulation of ‘language’ by the creator of a text for effective purposes.
  • The art of persuasion.
  • Affect is the intellectual, emotional or physical responses of audiences or readers to the rhetorical techniques of media texts.

WRITTEN RHETORICAL TECHNIQUES – Puns and play on words.

VISUAL RHETORIC – Connotations, meanings, symbols.

RHETORIC AMBIGUITY – Extra interest.

berlin-rhetoric1.png

Key Terms of Rhetoric

Register

  • Mode of address.
  • Effective rhetoric is always about achieving the correct register for your audience.
  • TONE.
  • E.g. Newsround vs Newsnight (different language/set design/colouring to suit audience).

Logos

  • The use of logical ideas and reasoning in order to appeal to an audience’s sense of rationality.
  • LOGIC.
  • E.g. statistics as evidence.

Pathos

  • An appeal to an audience’s emotions.
  • Appealing to the emotions is perhaps the most powerful rhetoric device.

Ethos

  • The guiding beliefs or ideals that characterise a community, nation or culture.
  • An appeal to an audience’s trust in established values or a famous figure.
  • VALUES, TRUSTED IDEAS.
  • E.g. NHS, BBC.

Emma Watson’s UN Speech

The content of what Watson says is common sense – it is the way that she says it, and the fact that it is her saying it, that creates an impact.

Register

Formal and respectful in her use of language.

Logos

She refers to statistical data, refers to evidence of her own experiences, and repeats key phrases on multiple occasions. She also uses verbal pacing to emphasise and make key points clear.

Pathos

Her tone of voice and facial expressions appeal to the emotions. Her use of direct address and rhetorical questions engage the audience.

Ethos

She refers to family values, education and employment. She is also known for being ‘the girl from Harry Potter’ and this is bound to make an impact.

These are notes from my Semester One seminars and lectures.
I do not own the above image, it is from: http://jsmit692.blogspot.co.uk/2015/01/in-defense-of-rhetoric_13.html
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