Rhetoric, Language and Meaning

Language is ‘the material out of which a single instance of communication is created.’ It provides basic units and rules determining how they can be organised in texts.

Rhetoric is ‘the way in which language is manipulated to a particular purpose’. For example: fear when watching horror.

Meaning ‘refers to the interpretation of messages by the reader of the text.

Verbal rhetoric refers to words as written or spoken, not how something is written or spoken, but what is.

Presentational rhetoric is how something is said/presented e.g. accent, accompanying gestures or body language, set design, background appearance – noises and visual. Presentational rhetoric sees non-verbal communication being used.

Editorial rhetoric is the organisation of the moving image with relevance to the audio and visual media. You can see how technology and grammar of the image are used.

american.rhetoric-1.png

THESE ARE NOTES FROM MY SEMESTER ONE LECTURES AND SEMINARS.

I DO NOT OWN THE ABOVE IMAGE, IT IS FROM: HTTP://WWW.DEYANADAILY.COM/2016/02/15/A-INTRODUCTION-TO-RHETORIC/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s