Language is ‘the material out of which a single instance of communication is created.’ It provides basic units and rules determining how they can be organised in texts.
Rhetoric is ‘the way in which language is manipulated to a particular purpose’. For example: fear when watching horror.
Meaning ‘refers to the interpretation of messages by the reader of the text.
Verbal rhetoric refers to words as written or spoken, not how something is written or spoken, but what is.
Presentational rhetoric is how something is said/presented e.g. accent, accompanying gestures or body language, set design, background appearance – noises and visual. Presentational rhetoric sees non-verbal communication being used.
Editorial rhetoric is the organisation of the moving image with relevance to the audio and visual media. You can see how technology and grammar of the image are used.
THESE ARE NOTES FROM MY SEMESTER ONE LECTURES AND SEMINARS.
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