Media at Sheffield Hallam University

BA Media


Media is made up of three parts; Technology, Humanities and Social Sciences. Students will study modules related to these three parts.

Various modules studied during the course include:

Year One:

  • Making Media.
  • Media Texts and Genres.
  • History of the Media.
  • Media Audiences.
  • Media Industries.

Year Two Onwards: 

  • Media Identities and Representations.
  • News Media.
  • Media Power and Politics.
  • Globalisation and Media.
  • Media Technologies.
  • Postcolonial Media Cultures.

Possible Elective Modules in Year Two Onwards: 

  • Feature Writing and Publishing.
  • Storytelling.
  • Alternative media.
  • Applied Photography.
  • Global PR.
  • Event Management.
  • Documentary.
  • Radio.
  • TV.

The University year is organised into two semesters. In each semester, we study three modules. We study six modules per year, earning a maximum of 120 credits. We aim to give students 12 contact hours a week, allowing students to work 20+ hours outside of contact time.

Additional aspects:

  • Level 5: Professional and Academic Development for Media – although this is shortly being updated and is going to be called Researching for the Media.
  • Level 6: Applied Project/Dissertation.
  • Level 5&6: Optional fieldtrip to Berlin.
  • Optional sandwich (placement) year between L5&6.
  • Optional semester abroad (Europe, America, Australia).
  • Dedicated careers officer for Media, PR and Journalism.

Careers that this degree could lead to:

  • Advertising
  • Broadcasting
  • Blogging
  • Campaigns Director
  • Civil Service
  • Coolhunters
  • Crisis managers
  • Data analysts & croppers
  • management
  • Lobbying
  • Local government
  • Marketing
  • Media relations
  • Media assessors
  • app designers
  • Print journalism
  • Public affairs
  • Public relations
  • Public sector, including teaching
  • Publishing
  • Retail management
  • Research & Development
  • Social Media Manager
  • Voluntary sector, charities
  • Web curator
  • Web Design

The world is constantly changing. Millenials know about new media and they deserve the tools to enhance their potential and their skills. The job market is expansive, rich and resilient.

“You can’t teach people everything they need to know. The best you can do is position them where they can find what they need to know when they need to know it.”- Seymour Papert

And this is what the Media B.A. team provide at Sheffield Hallam University.


This course also really emphasises the importance of blogging. Students will be expected to create and publish their own blog to run alongside their course for its entire duration. There will be help with this, allowing students to learn how to use WordPress and create a site just like the one you are reading now.

Blogging is extremely helpful. It allows students to practise their writing, to showcase their skills, to go over and expand their ideas and revise the things that they have learnt in lectures. Additionally, the blogs help to create a community within the students of the course, where the blogs help other students’ understanding and discussion. There are students in my year who have had their blogs viewed by employers, and its helped them gain work already, only a year and a half into their course.

As a student, what do I think?

I really recommend this course at Sheffield Hallam University. I think the course is the perfect combination of the theoretical and the practical and is easily shaped by what you like. If you prefer more production, then you can pick modules suited to that, if you prefer something a little more academic, more theoretical, you can pick that too. If you want to specialise you can, but if you want to keep your course broad, you can do that too.

I love my course, but university is 50% your course, and 50% everything else so make sure you use your time at university wisely. Personally I have made sure to take part in societies (I’m currently part of SHSU Harmonies, an acapella choir); I’m Social Secretary of the Volunteer Committee (voted for by my peers during an election last year); I take part in Volunteering One-Offs and organise my own projects with help from the Student Union; I’m a course rep, helping to improve my course and making sure things work for future students; and lastly, I work on-campus during Open Days, showing people around the university and talking about my course.

I keep myself busy, and its worth it. Sheffield Hallam offers so much, and its there if you ask, so do make sure to look into us and everything all the amazing stuff that we do. After all, I wasn’t asked to write this blog post, I’m genuinely in love with my course and my student life and want people to know that they can have it too. If you have any questions, let me know in the comments below.

2017 entry requirements

Normally GCSE English language and mathematics at grade C or grade 4 or above, plus one of the following

• 112 UCAS points from at least two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject. We accept AS levels. We accept General Studies.


• 96 UCAS points from three A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject. We accept General Studies

To find out more, about the course, entry requirements and more, please head on over to the Sheffield Hallam University Website


Course Leader for Media B.A. (Hons): Dr. Joan Ramon Rodriguez-Amat (

Subject Group Leader: Patrick Wichert (

Administration Team:

Images and Information were provided by Dr. Joan Ramon Rodriguez-Amat from his Open Day Presentation. Thanks go to him for allowing me to use the slides to write up this blog post based on my Open Day experience.



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