The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
All Media are extensions of some human faculty – psychic or physical. – Marshall McLuhan ‘The Medium is the Massage’.
We shape our tools and thereafter our tools shape us – Marshall McLuhan ‘Understanding Media. The extension of man.’
Media Ecology is the study of media as environments – Neil Postman.
Media are like species living in the same ecosystem and establish relationships between them. – Marshall McLuhan.
A light bulb creates an environment by its mere presence’ – Marshall McLuhan.
No Medium has its meaning or existence alone, but only in constant interplay with other media – Marshall McLuhan.
We have revised three emerging concepts: Media evolution, media interfaces, hybridisation of media. These help to understand the role of media in forming a complex ecosystem of interactions: between media and media, between media and humans.
Ecology thinks in space while evolution thinks in time.
Media evolution: media mutations, media extinctions and media specialisations.
Media interfaces: ‘Every media has an interface and at the same time, every media is an interface.’ – C. Scolari.
The content of a medium is always another medium – Marshall McLuhan.