The Unrelatability of YouTube stars

This blog post is about how I am becoming disillusioned with the world that I once loved, the world of YouTube, that I have been a part of, and a great enthusiast of, for about 7 years now.

YouTubers used to be, but increasingly now they rarely are, down-to-earth, ordinary people who either vlogged for fun or were setting up their careers on YouTube to simply make video content, NOW, however, these people have become personalities or celebrities and are paid SO much.


Think about Zoella, she reportedly earns £50,000 a month. Crazy! Though, this is not just from YouTube anymore, with brand deals, book deals, sponsorship, apps, acting, and makeup lines to name a few endeavours Zoella and many other YouTubers are pursuing, but it is a mind-blowing amount ultimately gained from her YouTube success. And I’m not bitter, I’m so happy for the YouTubers I have watched, that they have made these incredible careers all because they were watched on YouTube. Of course, if I were in their shoes I’d take all the opportunities.

However, what I do have a problem with, and it is something my housemate and I discuss ALL the time, is that the people we used to watch because they were relatable are no longer that. Instead, these people are millionaires and celebrities. What is a lot of money for us, is no longer a lot of money for them, and it this, in part, that I think is to blame for Zoella’s advent calendar last December being charged at £50 despite the things in it, that were probably worth less than a tenner. Though, I don’t dispute that management, and suppliers and so on, were partially to blame for this pricing too.

I, personally, never watched Zoella or Alfie Deyes properly, only catching up on a handful of videos ever. However, I love Jim Chapman and Tanya Burr, but they’re beginning to lose their appeal, like so many others, since they now act and model, their lives are so extravagant, with their regular LA visits (and rumoured LA home), their London house which they remodelled in parts, and their new office space, and they can afford to buy what they want, when they want, such as the Oculus Rift, all the alcohol in the world, and much much more.

Ultimately, I just feel it’s a shame, because YouTube has lost its character, its personality and its charm that got me into it in 2011, and now I don’t know how I feel about the whole culture. Perhaps it’s as simple as to say that the mainstream ruined it.


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